Bounce Back Marketing Pack

…on how Genesis Technologies UK supports AV businesses with end customer promotion.

The last few months have brought new challenges, but also new opportunities. We wanted to do something that would really help business and so our team created the Bounce Back Marketing Pack. It was free, customised exclusively with subscriber’s business information and completely brand and product agnostic.

Content Matters. 

Striking visuals with informative, succinct content layout is an effective way of communicating with customers. Informing the customer what they can buy is the first stage in creating demand for any solution.

Why we have done this? 

We are in a position where we have the visual content and the design team required to create these materials. By sharing, we hoped to play a small part in stimulating demand for installed solutions. The more customers are involved in our industry, the better. Simple.

The starting point.

That took a while to come up with final shape of BBMP solution. The expertise in the industry along with available graphic elements and skills eventually enabled us to create a complex and interesting marketing story for Home Cinema, Invisible Sound and Outdoor Entertainment.

What’s left was to tell the world that we are ready to share those assets with fellow dealers from now on. The subscription process occurred to many swift and straight forward.

 

In conclusion, the documents and methods for downloading and setup are spot on. Your team has done a wonderful job! Clear, concise, and simple to use. Well done!

Mark Laird, MD at Lairds of Troon

 

BBMP sign up form

The pack completion.

Everyone who decided to sign up received his personalised pack with given company details included. There were tens of different elements inside each pack. We decided to depict that for everyone to know what they get.

Package elements.

A sneaky peek of what was inside on the Home Cinema theme example:

 

The results.

Positive feedback on Bounce Back Marketing Pack campaign is received each day and touches many aspects we were counting for. It occurred to be truly helpful for the dealers. Their own communication with customers is elevated to the higher level thanks to the storytelling provided. Many become more confident with Social Media thanks to ready-made online packages. For some our package served really well to change the marketing approach for future. As a part of the AV industry we are truly happy we could help a little to bounce back with our marketing pack.

 

Thanks for this, really good content. Branded with our details and easy to use; definitely worthwhile.

Luke Emmot, MD at Modus Vivendi

The story lines you’ve created for the social media along with the pre-formatted image sizes are brilliant!! I think you and your team have done extremely well and this part alone has inspired me to setup storylines for social media and carry on the narrative for our business dealings.

Mark Laird, MD at Lairds of Troon